Seongsu-dong is one of the most tagged location in Instagram in 2022, proving itself as currently the most trending neighborhood in Korea. World-famous luxury brands as well as up-and-coming local brand stores and select shops have settled in Seongsu-dong, making it a shopper’s haven. Exploring themed cafés and restaurants that serve delectable desserts and foods is another great way to enjoy what Seongsu-dong has to offer.